3 reasons you need a Brand

I believe strongly in Branding and the value it brings to non- and not-for-profits and wanted to share our my three reasons why your organization needs a brand.¬†(If you’re still confused about what Branding is, click here to read a bit more.) Be consistent¬†– You know organizations that are well branded – American Red Cross, World Wildlife Fund, YMCA. You …

Your non-profit’s first impression.

I’m sure you’ve heard the word Branding. Maybe you’ve wondered what it is or if it matters to your non- or not-for-profit? To put it simply, Branding is your non-profit’s first impression. Its what the community, your Consumers, potential donors, volunteers, etc. see, think, believe when they encounter your organization. Your brand can include your logo, tagline, colors, website, marketing …